SEM-R CAMPAIGNS: SMARTECH COLLECTION

JOJO ZEZHOU JIN

504/GWT

NYC based motion & fashion designer & third culture kid, examining expressions of hope.

Currently visualizing the future of intelligence as a freelance motion designer.

© 2023-24 JoJo Zezhou Jin
Email

DOC 234—34/2

SMARTECH COLLECTION

BY SEEKS STUDIO

Drawing inspiration from the cinematic elegance of James Bond (007) title sequences, we developed a high-contrast, fluid, and dynamic animation that embodies precision, innovation, and momentum—values that align with SEM-R’s commitment to cutting-edge activewear.

For this motion piece, we set out to craft a bold and sophisticated visual identity for SEM-R’s SMARTECH Legging Collection campaign. Our goal was to translate the brand’s forward-thinking, high-performance ethos into motion, using a sleek and minimalistic design language.

Role: Art Director, Designer

Contents: 2D/3D Motoin

HOME NEXT

2345—45/42 LISUM